Over the last several months Moray Reach Out has been working on an organisation wide rebranding.
This idea came to us after having another charity and social enterprise visit us. Their suggestion was a good fit with our aim to pull all of our social enterprises more closely together. As Moray Reach Out works in five different sites over three different towns we really wanted to make everyone feel more connected under the Moray Reach Out umbrella!
First we started with our Moray Reach Out logo. As much as we liked the colours we felt that our logo could be re-designed to represent who we are and what we do. We wanted it to be colourful, bright and inviting, just like us. We are always reaching out and trying to empower lives throughout our community and we want our new logo to do the same. Each hand and colour represents one of our social enterprises!
While looking at the names of our own social enterprises, it really made us think about how we could make them more clear to our customers. Over the next month you will see our website, social media and shop signs transitioning over to our new names. Our appearance might change but we continue to be the same Moray Reach Out!!
In Stitches is Moray Reach Out: Embroidery and Fine Gifts
Buckie Yarns is Moray Reach Out: Yarns and Crafts
Waste Watchers is Moray Reach Out: Recycling
Each of these names, we feel help to represent what we do at each of our social enterprises. The hands on each logo help to bring us all together under the Moray Reach Out brand, which is really about creating an inclusive workplace that empowers lives!